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Mike's Hot Honey took over 20 years to become a $60 million business. Its founder shared 3 tips for sticking to your dreams.

  • Mike Kurtz came up with the idea of Mike's Hot Honey in 2004, projected to make $60 million in 2025.
  • He started making hot honey as a hobby and later turned it into a business.
  • Kurtz shared tips for turning a side hustle into a successful business.
  • Mike's Hot Honey started in 2003 after Kurtz encountered chili-infused honey in Brazil.
  • It took six years for the hobby to turn into a business that earned $60 million in revenue.
  • The brand collaborated with major names like KFC and Dunkin' in the food industry.
  • Kurtz emphasized staying curious, seeking feedback, and surrounding oneself with risk-takers.
  • By staying curious, Kurtz discovered the unique fusion that led to the creation of Mike's Hot Honey.
  • Feedback from giving away jars as gifts motivated Kurtz to continue pursuing the hot honey idea.
  • Spending time with successful risk-takers like Paulie Gee inspired Kurtz to take the leap into entrepreneurship.

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