<ul><li>The Minecraft Movie has generated $941 million in revenue at the worldwide box office, leading to an increase in sales of the Minecraft game.</li><li>Hollywood is increasingly turning to video game IP to create scripted content, leading to successful adaptations like A Minecraft Movie.</li><li>The release of scripted content based on games leads to increased engagement and popularity of the original games, as seen with a 35% rise in mobile in-app purchase revenue and console units sold after the release of the Minecraft movie.</li><li>Other examples include The Last of Us and Fallout driving spikes in game-related activities, showcasing the impact of leveraging a transmedia strategy in entertainment.</li></ul>

Minecraft sales grew 35% on both mobile and console after release of film | Sensor Tower

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