<ul><li>A road safety campaign called 'Toote & Phoote' was held in Mumbai by Mirchi Mumbai in collaboration with RTO Mumbai.</li><li>The campaign featured accident-prone mascots Toote & Phoote who humorously embodied the consequences of reckless driving.</li><li>The initiative involved engaging with citizens through humorous slogans and interactive radio segments, sparking conversations about road safety.</li><li>The campaign received a positive response and created curiosity, leading to widespread discussions, social media sharing, and increased awareness about road safety.</li></ul>

Mirchi Mumbai’s ‘Toote & Phoote’ Take over the Streets

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