Flam, a startup providing tools for mixed reality advertisements, has raised $14 million in a Series A round led by RTP Global.
The company plans to expand its presence in North America, Europe, and the Middle East, and invest in product development for 3D asset generation and an integrated advertising suite.
Founded in 2021, Flam aims to enable brands to deliver MR experiences across various platforms without requiring downloads or browser redirects.
Flam has already been used by over 100 brands, including Google, Samsung, Emirates, Dabur, and more, with claimed engagement rates up to 49 times higher than conventional formats.