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Mobile-First Consumers Drive Biometric Payment Surge in UAE
- The UAE is experiencing a surge in digital shopping, with more consumers using mobile devices for retail transactions.
- Biometrics, like fingerprint or facial recognition technology, are increasingly being used for secure and seamless transactions.
- A report by Visa and PYMNTS Intelligence highlights the shift towards mobile-first shopping in the UAE.
- 67% of UAE consumers used their phones for their latest retail purchase, showcasing a 23% increase since 2022.
- Even consumers with children are highly engaged in mobile shopping, reflecting a widespread adoption of the mobile-first approach.
- 32% of UAE shoppers used biometric authentication for their latest online transaction, almost double the global average.
- Consumers in the UAE prioritize security, using multiple forms of verification, including biometrics, CVN, codes, and PINs.
- Merchants in the UAE are concerned about keeping up with payment technologies and preventing fraud, highlighting the need for secure payment infrastructure.
- Biometric authentication is crucial for providing seamless payment and checkout experiences desired by UAE consumers.
- 77% of UAE shoppers consider the payment methods accepted by a merchant when choosing where to shop, emphasizing the importance of convenient and secure payment options.
- Financial service providers that support biometric payment solutions are better poised to meet consumer expectations and deliver unified shopping experiences.
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