<ul><li>Pantone’s colour of 2025 has been announced as a mid-brown shade called Mocha Mousse.</li><li>The colour has been chosen to reflect a 'global mood and attitude'.</li><li>Pantone's Color Institute claims that the colour shows the collective desire of 'a single, distinct hue'.</li><li>However, critics argue that this choice indicates the slow deterioration of a service or product due to profit-seeking.</li><li>The pick could be seen as a response to overconsumption and waste as it is a light brown colour.</li><li>This year, many collaborations were formed and brown products targeting this trend have been released.</li><li>However, this announcement has been criticized for being far removed from reality.</li><li>The world at this time seems far from harmonious, with ongoing wars and significant environmental issues.</li><li>Critics argue that the pick reflects the triumph of manipulative marketing over need.</li><li>The choice may be the embodiment of enshittification.</li></ul>

"Mocha Mousse may be a classic exemplar of enshittification"

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