Estonia-based startup Modash has raised a $12 million Series A to connect brands with niche content creators.Modash focuses on the long tail of creators, helping brands find matches among the 250 million creators listed on its platform.The platform aims to circumvent cynicism around highly paid influencers by connecting brands with smaller creators who have engaged audiences.Modash plans to expand internationally, increase focus on e-commerce, and recruit for data engineering and customer-facing roles.