<ul data-eligibleForWebStory="false"><li>Amazon's Prime Day event showed a 14% drop in sales during the first 4 hours compared to last year, as reported by Momentum Commerce.</li><li>Momentum Commerce manages Amazon sales for brands and generates about $7 billion in sales annually.</li><li>This year's Prime Day event lasted 4 days compared to 2 days in 2024, leading to potential changes in consumer shopping behavior.</li><li>The initial hours of Prime Day are closely monitored for consumer sentiment indicators and economic strength.</li></ul>

Momentum Commerce Says Amazon Prime Day Sales Down 14% in First 4 Hours

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