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Monetization Strategies: How Spotify, Slack and Tinder achieve 5x Premium Users (>20% Free:Paid)

  • Monetization Strategies: How Spotify, Slack, and Tinder achieved 5x Premium Users
  • Shikha Kaiwar led a project at Slack that increased monetization by over 20% by testing a 30-day free trial.
  • Tinder implemented layered subscription tiers with premium features to increase monetization.
  • Spotify utilizes multiple moments in the user journey to nudge users to upgrade to Premium.

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