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Mood-boosting beer without the alcohol?
- Collider, a self-proclaimed beer that delivers a first-of-its-kind mood-boosting buzz while maintaining top taste
- The beer is made using special yeast strains, malt profile alteration and temperature control methods that allow only 0.5% of alcohol
- Collider's unique offering - the first non-alcoholic beer in the world to contain both adaptogens and functional mushrooms
- Collider's unique proposition is resonating well with customers with excellent reviews and 85% of them said they'd buy the beer again
- Collider's key ingredients include Ashwagandha, L-theanine and Lion’s Mane, which are all found to be effective in promoting cognitive ability improvement
- Non-alcoholic beers are gaining massive popularity in the market with consumers looking for more alcohol-free options
- The beverage category has historically held steady during recessions with many categories outperforming other personal consumption expenditures
- Collider is well-positioned to attract potential acquirers in the future with its unique product positioning and macro market tailwinds
- dmg media's vast consumer reach can benefit Collider greatly, given the brand's wide appeal to consumers
- The early-stage investment from dmg ventures will help Harry Cooke take on the giant opportunity in front of Collider
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