Morgan Stanley plans to introduce cryptocurrency trading on its consumer platform, E*Trade, following recent deregulation efforts led by President Trump.
E*Trade, acquired by Morgan Stanley in 2020, is currently exploring partnerships to enhance its offerings by allowing direct investments in digital assets.
This move would position E*Trade competitively against platforms like Robinhood and Coinbase, tapping into the growing market demand for direct crypto trading.
The shift towards digital assets in traditional finance is bolstered by regulatory changes under Trump's administration, reflecting a broader bullish sentiment in the crypto market.