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Morgan Stanley partners with Carta to serve startup employees after lucrative IPOs

  • Morgan Stanley has partnered with cap-table firm Carta to reach founders before they get rich.
  • Carta will refer clients looking to go public to Morgan Stanley at Work.
  • Morgan Stanley uses workplace services to get clients in the door while they're building wealth.
  • This partnership is part of Morgan Stanley's effort to reach $10 trillion in client assets.

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