<ul data-eligibleForWebStory="true">AI investments are growing rapidly, but messy data remains a major obstacle, hindering ROI.CEOs recognize the importance of integrated data architecture for effective AI implementation.Organizations struggle with fragmented data environments due to disconnected systems.Challenges lie in the unique process context of each organization, requiring agentic AI frameworks.Celonis addresses process intelligence by using AI to create unified models for better insights.Process intelligence helps AI agents execute tasks effectively and understand work flows across systems.Global capability centers rely on process intelligence for faster, leaner operations powered by AI.India's GCCs leverage AI and process intelligence for complex global processes optimization.Celonis' Bengaluru hub supports GCCs with AI-driven process optimization, fostering competitiveness.AI and process intelligence synergy in GCCs is gaining momentum across various industries in India.