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Bloomberg Quint

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Image Credit: Bloomberg Quint

Most Companies Deploying AI In Marketing, With A Majority Generating Business Value

  • Most companies have embedded artificial intelligence in marketing functions, with 52% of AI marketing deployments generating business value.
  • The fluency of chief marketing officers in AI is driving business value and increasing their influence over corporate decision-making and strategy.
  • 96% of marketing leaders have deployed AI in at least one marketing activity.
  • CMOs expect AI to deliver measurable value in the next 18 months, including boosts in productivity, cost savings, and speed to market.

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