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Moving beyond the feature factory-building better, not just faster
- The article discusses the importance of focusing on user impact and sustainable practices over endless output in design and development.
- One common pitfall is the "build trap," where the focus is on shipping features rather than solving customer problems.
- Prioritizing output over outcome can lead to wasted effort and reduced quality in products.
- Resistance is often faced when advocating for a shift away from outputs, especially from executive teams used to counting success by releases and features.
- To escape the build trap, it is crucial to invest in building habits of consistency and creating reusable processes and routines.
- The goal is not just to produce more but to produce better by balancing speed, quality, and consistency in product development.
- Suggestions for making positive changes include building a culture of ownership, ensuring quality in estimates, and implementing a design system.
- The importance of valuing quality over arbitrary deadlines and investing in systems that promote efficiency in the long run is emphasized.
- Creating habits of consistency and focusing on outcomes rather than just goals are essential for long-term success in design and development.
- By incorporating these practices, products can be delivered quickly, effectively, user-friendly, and built to last.
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