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**MRP Marketing: Understanding Maximum Retail Price Strategies**
- MRP serves as a pricing strategy to balance profitability and consumer affordability in marketing, maintaining price consistency and fostering consumer trust.
- Benefits of MRP include consumer protection, market stability, transparency, and trust-building, empowering consumers and creating a fair marketplace.
- Challenges of MRP involve lack of flexibility, rural limitations, and misuse by sellers, necessitating a robust regulatory framework to prevent exploitation.
- In e-commerce, MRP influences pricing wars, with online platforms offering discounts below MRP, causing tension with offline retailers and raising ethical concerns.
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