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Mukesh Ambani's Jio Finance Limited forays into digital loan against securities

  • Jio Finance Limited, the non-banking financial company arm of Jio Financial Services Limited, has introduced a fully digital Loan Against Securities product.
  • The new service allows customers to borrow money by leveraging their investments in shares and mutual funds, with simple loan approval process of just 10 minutes.
  • Customers can avail loans up to Rs 1 crore, with interest rates starting at 9.99% and tailored to individual risk profiles.
  • Jio Finance Limited aims to transform the way people use and interact with financial services in India through its digital-first approach and a broader financial ecosystem.

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