<ul><li>The Ultimate Fighting Championship (UFC) has signed a multi-year, multimillion-dollar partnership with Meta.</li><li>Meta's platforms and services, including Facebook, Instagram, WhatsApp, and Threads, will be used to enhance fan engagement.</li><li>Meta will receive favorable brand placement during UFC events and broadcasts.</li><li>The partnership is not surprising given the relationship between UFC President Dana White and Meta boss Mark Zuckerberg.</li></ul>

Multi-year, multimillion-dollar deal sees Meta become the official technology partner of the UFC

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