<ul><li>Sustainable fashion brand Something Sustainable (SOS) has set its sights on generating revenue of INR10m ($134,000) by the end of the financial year, rising to INR10m annually by 2022-23.</li><li>SOS aims to produce environmentally friendly garments using natural dyes as well as reclaiming unused fabric. Products include&nbsp;organic cotton dresses, tops, skirts and t-shirts.</li><li>SOS was founded by Prernaa Lohiya,&nbsp;who previously spent over a decade working in&nbsp;luxury and fast-fashion&nbsp;brands.</li></ul>

Mumbai Woman’s ‘Something Sustainable’ Eyes ₹1 Cr Revenue by Next FY

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