<ul><li>A global survey of over 100 international public affairs leaders has identified associating with Elon Musk and misusing artificial intelligence as top threats to brand reputation.</li><li>The survey, conducted by the Global Risk Advisory Council, found that aligning oneself with Musk or being targeted by him generated the highest likelihood of heightened scrutiny.</li><li>Misusing AI, particularly in creating deepfakes, misinformation, biased decision-making, or unethical applications, was identified as another major reputational risk.</li><li>Rolling back diversity, equity, and inclusion initiatives was listed as the third top risk, followed by anticompetitive practices and facing allegations of defamation.</li></ul>

Musk and AI among biggest threats to brand reputation, global survey shows

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