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My SaaS Emails Look Boring: That's Why They Work
- Switching to plain text emails can lead to higher engagement and more genuine conversations with users.
- Plain text emails are perceived as personal, honest, and intentional, making recipients more likely to read and reply.
- They are minimal, clean, and focused, highlighting the content rather than distracting with visuals.
- Sending plain text emails reduces the barrier to send, allowing for more frequent communication with users.
- Despite looking 'simpler,' plain text emails often perform better in terms of deliverability and engagement.
- They enable faster experimentation and easier testing of different email elements like subject lines and content.
- For SaaS products, plain text emails can foster real conversations, feedback, and user engagement, unlike corporate-style branded emails.
- Tips for switching to plain text emails include sending multipart emails, using real names in the 'From' field, and keeping subject lines short and value-focused.
- They are recommended for various email types such as feature announcements, product updates, onboarding, feedback requests, and more.
- Ultimately, focusing on clear, concise messaging in plain text emails can make a significant impact on user responses and product development.
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