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Myntra Expands Quick Delivery Service M-Now To Delhi NCR & Mumbai
- Fashion ecommerce platform Myntra expands its quick delivery service M-Now to Delhi NCR and Mumbai after piloting it in Bengaluru last November.
- The expansion is supported by a network of over 40 dark stores in Bengaluru, Delhi NCR, and Mumbai, each capable of storing about 25,000 products.
- Myntra's M-Now feature on the app offers delivery of products from various brands like Levi’s, USPA, MANGO, Jack & Jones, and more.
- Additional brands like Marks & Spencer, Snitch, Pantaloons, Decathlon, and YSL have been added to the quick delivery feature.
- Product categories such as t-shirts, dresses, jeans, kurta sets, lipstick, perfumes, etc., are available under the M-Now feature on Myntra.
- Myntra's chief business officer Sharon Pais expressed commitment to exceptional customer experiences with the expansion of M-Now to Mumbai and Delhi.
- The move comes as businesses across sectors experiment with quick delivery services to enhance customer experience and retain market share.
- Competitors like Nykaa, Slikk, and NEWME have also entered the quick commerce segment to offer faster deliveries in the e-lifestyle industry.
- Myntra achieved profitability in the fiscal year 2023-24, with a net profit of INR 30.9 Cr compared to a loss of INR 782.4 Cr in the previous year.
- Its revenue from operations in FY24 was INR 5,121.8 Cr, showing a 15% increase from the previous year.
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