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Myntra expands quick fashion delivery service ‘M-Now’ to Delhi-NCR and Mumbai
- Myntra expands its rapid delivery service, M-Now, to Delhi-NCR and Mumbai to meet increasing demand for quick fashion access.
- This comes after a successful pilot in Bengaluru, offering delivery of fashion and beauty products within hours.
- Myntra's network of over 40 dark stores in key cities supports rapid order fulfillment from facilities capable of storing thousands of products.
- Chief Business Officer Sharon Pais highlights speed as a strategic focus for Myntra, aiming to cater to speed-sensitive customers in expanding geographies.
- Myntra fulfills nearly half of its orders across 600 cities on the same or next day through M-Express; M-Now aims for an even faster delivery.
- Customer uptake for M-Now has surged during gifting occasions and festive periods, with a significant increase in daily orders in categories like beauty and party wear.
- M-Now's return rates are relatively lower due to catering to high-intent, occasion-led purchases, offering access to 90,000 SKUs across 600 brands.
- The move reflects the broader trend in India's e-commerce sector towards faster delivery; rival Nykaa has also piloted its quick commerce service, Nykaa Now.
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