Nabard's annual mango festival in Odisha is part of its tribal development fund initiative to promote small orchard-based livelihoods among tribal families.
Nabard is actively promoting mango exports from Odisha through an initiative known as 'Export Pathshala'.
The festival aims to ensure better price realization for mango growers by connecting farmers directly with urban consumers, eliminating middlemen.
This year's festival features over 50 participants from 20 FPOs and aims to enhance rural incomes and build sustainable livelihoods through stronger market linkages.