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Nat Habit enters omnichannel retail with q-commerce; aims to reach 6,000 trade stores by 2025-end
- Nat Habit has entered omnichannel retail with a dual expansion strategy, now available in over 1,000 general trade stores in Delhi NCR and partnering with quick commerce platforms.
- The company's offline retail move is driven by consumer insight, targeting Tier 2 and 3 cities for deeper market penetration.
- Nat Habit aims to reach 6,000 general trade stores and expand its Q-commerce footprint to cover 60% of its customer base by 2025-end.
- The new channels are expected to contribute 15% of total revenue by FY26.
- Nat Habit launched a Just-in-Time (JIT) supply chain system for freshness-led products, enabling real-time order intake and frequent restocking.
- Swiggy Instamart lauded Nat Habit's supply chain designed for quick commerce, highlighting strong customer loyalty and repeat orders.
- Nat Habit, founded in 2019, offers 'Fresh Ayurveda' products with 100% natural ingredients and an in-house R&D and tech-enabled manufacturing setup.
- The brand raised $10.2 million in a Series B funding round led by Bertelsmann India Investments, with other key investors including Fireside Ventures and Amazon India Fund.
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