LaCroix Sparkling Water by National Beverage Corp. partners with the Dallas Wings WNBA team, showcasing its logo on warm-up jackets, shooting shirts, and through game-night activations.
The partnership aims to enhance consumer brand recognition and loyalty by engaging with fans in the fourth largest and fast-growing U.S. metropolitan area.
LaCroix sponsors various professional soccer and basketball teams along with men's professional soccer and hockey teams.
National Beverage Corp. (FIZZ) shares fell by 1.5% following the announcement of the Dallas Wings partnership.