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National Beverage Dips Despite Link with WNBA

  • LaCroix Sparkling Water by National Beverage Corp. partners with the Dallas Wings WNBA team, showcasing its logo on warm-up jackets, shooting shirts, and through game-night activations.
  • The partnership aims to enhance consumer brand recognition and loyalty by engaging with fans in the fourth largest and fast-growing U.S. metropolitan area.
  • LaCroix sponsors various professional soccer and basketball teams along with men's professional soccer and hockey teams.
  • National Beverage Corp. (FIZZ) shares fell by 1.5% following the announcement of the Dallas Wings partnership.

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