<ul><li>Marketplaces are notoriously difficult to launch and face common challenges that can stunt growth.</li><li>Addressing the cold start problem by prioritizing supply through vertical SaaS solutions and building a waiting list with perks.</li><li>Maintaining a balanced marketplace by implementing robust analytics and tracking key metrics.</li><li>Preventing platform leakage by providing enough value to keep transactions on the platform through loyalty programs and buyer protections.</li><li>Establishing trust in transactions and quality of supply as a unique competitive advantage.</li><li>Choosing the right monetization strategy through experimentation and flexibility.</li></ul>

Navigating marketplace challenges: Top 5 hurdles VCs see and how to fix them

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