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Navigating the ‘twinscape’: How this startup is building a tribe of twin parents
- TwinsTribe, an Indian start-up, designs and sells products for twin babies, offering 44 items including twin strollers, bassinets and activity logs.
- The company began as an online community for twin parents, who face increasing demands, with a spike in twin pregnancies in India.
- TwinsTribe's stroller weighs 11.5 kg and is the lightest in its segment, while the company has sales via retailers HunyHuny, Leclerc, and Babyzen Yoyo, as well as about 70% of sales from its website and 25-30% from Amazon.
- TwinsTribe aims to establish an experts' network for counselling on breastfeeding, nutrition, mental health and sleep training, as well as offering a line of twin pillows.
- Data Bridge Market Research predicts the Indian baby care products market may rise to $15.32bn by 2031, growing at a compound annual growth rate of 3.42%.
- The founders aim to continue doubling sales every month and reach a run rate of INR40-50 lakh in six months.
- TwinsTribe says its market segment is often overlooked, creating a gap which its products fill due to the unique challenges faced by twin parents.
- The company does not plan to raise finance in the near future.
- However, fitting in parenting with a top career remains a challenge, co-founder Ruchika Agrawal said.
- The company hopes to become a global enterprise over the next five years.
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