<ul data-eligibleForWebStory="true"><li>Nawy is a proptech platform addressing the challenges in real estate search by prioritizing verified listings, curated matches, and real-time agent activation.</li><li>Their GTM strategy focuses on speed, trust, and choice, catering to users' needs for quick responses, trustworthiness, and efficient search processes.</li><li>Key steps in Nawy's GTM execution include finding insightful user needs, targeting specific Ideal Customer Profiles (ICPs), building a comprehensive GTM stack, and incorporating growth loops for continuous engagement.</li><li>The article emphasizes the importance of aligning GTM with the product, tracking meaningful metrics, and iterating to enhance the user experience and overall success.</li></ul>

Nawy’s GTM Strategy: Winning Real Estate with Speed, Trust, and Growth Loops

Discover more