<ul><li>Gaming and sports media platform Nazara has partnered with ONDC to launch 'gCommerce' - an in-game monetization platform integrating ecommerce into games.</li><li>The platform aims to address low in-app purchase conversion rates and limited ad revenue for Indian game developers.</li><li>Developers will earn a commission on successful transactions initiated by players within the game environment.</li><li>gCommerce is currently in the soft launch phase, with a broader rollout expected in Q1 of FY26.</li></ul>

Nazara and ONDC launch "gCommerce" for in-game monetisation with ecommerce integration

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