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Nazara Arm Datawrkz Buys UK’s Growth Marketing Agency Space & Time

  • Nazara Technologies' subsidiary Datawrkz has acquired 100% stake in UK-based growth marketing agency Space & Time for around INR 52.3 Cr in a cash and stock deal.
  • Datawrkz plans to expand into Europe and North America by combining Space & Time's growth marketing expertise with its programmatic advertising capabilities.
  • Datawrkz was founded in 2013 and focuses on accelerating user and revenue growth for clients through highly optimized digital advertising.
  • Nazara Technologies has allocated $100 Mn for global expansion over the next two years and is actively acquiring stakes in various companies to strengthen its presence in the gaming and entertainment industry.

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