Nazara Technologies' subsidiary Datawrkz has acquired 100% stake in UK-based growth marketing agency Space & Time for around INR 52.3 Cr in a cash and stock deal.
Datawrkz plans to expand into Europe and North America by combining Space & Time's growth marketing expertise with its programmatic advertising capabilities.
Datawrkz was founded in 2013 and focuses on accelerating user and revenue growth for clients through highly optimized digital advertising.
Nazara Technologies has allocated $100 Mn for global expansion over the next two years and is actively acquiring stakes in various companies to strengthen its presence in the gaming and entertainment industry.