<ul><li>NBC Sports plans to use an AI-generated version of legendary announcer Jim Fagan's voice in its upcoming NBA coverage, evoking nostalgia for 1990s basketball.</li><li>The AI recreation of Jim Fagan's voice will be used in show opens, promotional spots, and playoff broadcast lead-ins, as part of NBC's broadcasting strategy.</li><li>NBC approached the AI project carefully with the approval and cooperation of Jim Fagan's family to honor his legacy and contribution to NBA broadcasting.</li><li>This move follows NBC's prior use of AI for recreating Al Michaels' voice at the Paris Olympics, as part of a trend in sports broadcasting to blend futuristic tools with nostalgia.</li></ul>

NBC resurrects legendary NBA voice Jim Fagan using AI

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