A recent report by PYMNTS highlights the increasing trend of consumers utilizing both Amazon Prime and Walmart+ memberships for various benefits and cost savings.
The report indicates that the share of consumers holding both subscriptions has almost doubled since 2021, with close to 1 in 4 consumers now having subscriptions to both services.
Millennials show a high engagement with retail perks, with 37% of them subscribing to both services, showcasing a strategic approach to maximizing benefits.
Dual subscribers tend to spend more on their purchases, with an average expenditure of $109.90, indicating the value these customers place on their memberships.