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Nearly 1 in 4 Consumers Now Use Both Amazon Prime and Walmart+ for Peak Perks

  • A recent report by PYMNTS highlights the increasing trend of consumers utilizing both Amazon Prime and Walmart+ memberships for various benefits and cost savings.
  • The report indicates that the share of consumers holding both subscriptions has almost doubled since 2021, with close to 1 in 4 consumers now having subscriptions to both services.
  • Millennials show a high engagement with retail perks, with 37% of them subscribing to both services, showcasing a strategic approach to maximizing benefits.
  • Dual subscribers tend to spend more on their purchases, with an average expenditure of $109.90, indicating the value these customers place on their memberships.

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