<ul><li>Nearly 49% of rural SMBs choose a local bank or CU, compared to just 25% opting for national banks.</li><li>32% of SMBs with revenue under $150,000 choose smaller banks and CUs.</li><li>16% of SMBs are likely to switch banks within the next five years, with 22% of businesses earning under $150,000 indicating a strong desire to switch.</li><li>Community banks and CUs need to improve their digital capabilities to compete with larger banks.</li></ul>

Nearly Half of Rural Small Businesses Do Business With the Bank on the Corner

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