<ul><li>46 percent of Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock subscribers in the US are paying for ad-supported plans.</li><li>Around 75 percent of subscribers have at least tried ad-supported plans, indicating their popularity.</li><li>Many streaming services now offer ad-supported tiers, with 71 percent of net subscriber additions over the last nine quarters driven by ad plans.</li><li>Netflix's ad tier has doubled in subscribers over the last year, leading the platform to experiment with new advertising models like interactive and pause screen ads.</li></ul>

Nearly half of streaming subscriptions are for plans with ads

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