Needham downgraded Apple's stock rating from buy to hold due to risks of intense competition, sluggish growth, and high valuation.
Analyst Laura Martin highlighted the absence of an iPhone replacement cycle in the next 12 months and Apple's lag in generative artificial intelligence innovations.
Speculations about the next-gen iPhone lineup for September 2025 include multiple models with advanced features like 120Hz ProMotion display, A19 chip, and improved cameras.
Counterpoint cut growth expectations for global smartphone shipments in 2025 to 1.9%, while Apple was named the 2025 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.