<ul><li>Finding the right investor for your startup can feel like searching for a needle in a haystack. Cast a Wide Net, Then Narrow Down. Prioritize for Fit. Map Your Connection Paths. Seek Vertical Expertise. Do Your Homework. Craft a Compelling Story. Be Patient and Persistent. Build Relationships Early.</li><li>Start by creating a list of potential investors. A targeted approach is more effective than mass outreach. Identify your best route of contact. Founders value understanding and belief in their vertical. Study the investor’s portfolio & understand their investment thesis.</li><li>Look for specialized funds in your industry. Good personal fit is important. Clearly articulate your unique value proposition, show traction and market potential. Be patient, rejections are part of the process. Build relationships with potential investors before you actually need funding.</li></ul>

Needle in the haystack: tips for founders to find the right investor

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