A new report from Netcraft Ltd. highlights the growing role of artificial intelligence large language models in creating fake online stores and content for Black Friday.
Netcraft's researchers found a 110% increase in fake stores between August and October this year, with many using the Chinese e-commerce platform SHOPYY.
Large language models are being used to generate convincing content for fake online stores, including product descriptions scraped from legitimate platforms like Amazon.
These models are also helping cybercriminals rewrite titles and descriptions to avoid detection, scale their operations, and launch large-scale campaigns with minimal human oversight.