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Netcraft highlights growing role of AI models in Black Friday fake store scams

  • A new report from Netcraft Ltd. highlights the growing role of artificial intelligence large language models in creating fake online stores and content for Black Friday.
  • Netcraft's researchers found a 110% increase in fake stores between August and October this year, with many using the Chinese e-commerce platform SHOPYY.
  • Large language models are being used to generate convincing content for fake online stores, including product descriptions scraped from legitimate platforms like Amazon.
  • These models are also helping cybercriminals rewrite titles and descriptions to avoid detection, scale their operations, and launch large-scale campaigns with minimal human oversight.

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