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NetEase reward US-based developers of live service hit Marvel Rivals by sacrificing their jobs to "efficiency"

  • Marvel Rivals, a successful free-to-play PC game, has seen layoffs of US-based NetEase Games employees to 'optimize development efficiency.'
  • The layoffs include well-known team members such as level designers Gary McGee and Jack Burrows.
  • NetEase claims to be investing more into Marvel Rivals despite the layoffs, focusing on game evolution and growth.
  • The cost-cutting measures are part of a wider trend at NetEase, with previous funding cuts and layoffs affecting various studios.
  • The layoffs in the US and Sweden are attributed to higher living costs and salaries compared to China.
  • Marvel Rivals, a top game in Steam most played list, faces layoffs despite its success, raising concerns for the industry.
  • NetEase confirms the layoffs to optimize development efficiency and states that the core team in China remains committed to the game.
  • The gaming industry is experiencing mass reductions, partly due to market reset post Covid pandemic, rising interest rates, and NFTs.
  • Efficiency concerns may also be linked to trade relations between the US and China, impacting publishers like NetEase.
  • Overall, the layoffs at NetEase highlight the ongoing industry trend of cost-cutting amidst success, emphasizing profit over people.

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