Marvel Rivals, a successful free-to-play PC game, has seen layoffs of US-based NetEase Games employees to 'optimize development efficiency.'The layoffs include well-known team members such as level designers Gary McGee and Jack Burrows.NetEase claims to be investing more into Marvel Rivals despite the layoffs, focusing on game evolution and growth.The cost-cutting measures are part of a wider trend at NetEase, with previous funding cuts and layoffs affecting various studios.The layoffs in the US and Sweden are attributed to higher living costs and salaries compared to China.Marvel Rivals, a top game in Steam most played list, faces layoffs despite its success, raising concerns for the industry.NetEase confirms the layoffs to optimize development efficiency and states that the core team in China remains committed to the game.The gaming industry is experiencing mass reductions, partly due to market reset post Covid pandemic, rising interest rates, and NFTs.Efficiency concerns may also be linked to trade relations between the US and China, impacting publishers like NetEase.Overall, the layoffs at NetEase highlight the ongoing industry trend of cost-cutting amidst success, emphasizing profit over people.