<ul><li>Netflix is introducing a new advertising system using generative AI to improve ad relevance for viewers, potentially leading to interactive midroll and pause overlays.</li><li>The AI ads will not be available for ad-free users but will be automatically introduced for ad-supported Netflix.</li><li>Netflix aims to merge generative AI created ads with its shows for interactive viewer experiences, making the ads more difficult to ignore or spot.</li><li>The new AI ads are expected to be rolled out to all ad-supported countries by 2026, affecting the least expensive Netflix plans.</li></ul>

Netflix ads are about to get an AI super-charge, and that’s not chill

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