<ul><li>Netflix introduces generative AI-powered search feature for iOS users, allowing conversation with an AI bot to provide personalized recommendations.</li><li>All mobile users, including Android, will get a vertical feed with clips from shows and movies for easy and fun discovery, which can be watched immediately, added to My List, or shared.</li><li>The generative AI search feature will be an opt-in beta on iOS, enhancing the search experience for users looking for specific types of content.</li><li>The vertical recommendation feed feature resembles TikTok or YouTube Shorts, adding a new way for users to explore Netflix content through short clips.</li></ul>

Netflix App Getting Generative AI Search Results, Vertical Recommendation Feed

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