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Netflix chief Ted Sarandos says AI can make movies '10% better'

  • Netflix co-CEO Ted Sarandos believes AI can make movies 'better' in addition to being more cost-efficient.
  • Sarandos mentioned that the use of AI tools, such as set references and pre-vis, VFX sequence prep, and shop planning, is already making the movie-making process better.
  • AI enables smaller budget projects to access advanced visual effects that were previously limited to big-budget projects.
  • Netflix aims to continue creating opportunities for AI to improve the member and creator experience, rather than replacing their roles entirely.

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