<ul><li>Ted Sarandos, co-CEO of Netflix, believes that HBO made a mistake renaming its streaming service as 'Max.'</li><li>Sarandos feels that HBO should have focused on one name, 'HBO,' instead of having multiple brand names.</li><li>He doesn't see Amazon Prime as competition and doesn't understand Apple TV's investment in the streaming market.</li><li>Sarandos believes Netflix's massive content library and investment in personalization gives them an advantage over other streaming services.</li></ul>

Netflix chief Ted Sarandos says 'Max' should have just been called 'HBO'

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