<ul><li>Netflix debuts a new AI-powered search tool after hinting at it during a recent earnings call.</li><li>The search experience uses OpenAI’s ChatGPT for conversational discovery based on natural language input.</li><li>The feature is launching this week as an opt-in beta for iOS users, with some users in Australia and New Zealand already having access.</li><li>Competitors like Amazon and Tubi are also using generative AI for search, with Tubi discontinuing its ChatGPT-powered tool due to low adoption.</li></ul>

Netflix debuts its generative AI-powered search tool

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