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Netflix, Disney, Amazon Turn to AI to Fix Content Woes
- Netflix, Amazon Prime, Disney+ Hotstar, and YouTube are using AI in movie production.
- The goal is to enhance quality like never before and reduce production costs.
- Disney recently created a new business unit dedicated to AI and extended reality solutions.
- AI has moved beyond the pre-production stage, where it was mainly focused on storytelling, and is now being used to develop full movies.
- Making better shows and better films is the ultimate test for AI.
- Celebrities like James Cameron have used AI to help create blockbuster movies, but human emotions and imagination cannot be replaced by machines.
- Indian start-up Sensara Technologies teaches machines to watch movies to enable a knowledgeable and visually rich interaction between people and TV.
- Multiple players are using AI to generate and enhance various elements of short films, including animations, scripts, music, and editing.
- AI has even been used to create the world’s first AI-generated film, ‘The Frost: Part One’.
- Filmmakers are now experimenting with more complex narratives at the intersection of AI and human assistance.
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