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Netflix Diversifies and Steps Into the Ring (Literally)

  • Netflix is stepping into live sports as a way to diversify its revenue streams.
  • With subscriber growth slowing, Netflix needs to attract advertisers and find ways to retain existing subscribers.
  • Live sports offer real-time, massive audiences that attract advertisers and give subscribers a reason to stay.
  • However, streaming live sports presents technical challenges that Netflix needs to overcome.

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