Netflix has introduced a TikTok-inspired vertical video feed for users to preview content before deciding to stream it.
The feed will showcase highlight clips from various genres and categories, aiming to engage users and streamline the viewing experience.
The objective of the vertical video feed is to encourage users to watch full movies or TV series, potentially increasing sign-ups for Netflix.
The feature will be gradually rolled out globally to users across all subscription plans, allowing for content sharing but no immediate plans for introducing ads.