<ul><li>Netflix is updating its homepage to improve engagement and reduce decision fatigue by moving search categories to the top of the page.</li><li>The changes are aimed at increasing time spent on the platform, focusing on engagement over subscriber growth.</li><li>Netflix's strategy includes vertical video, AI search, and more live events to cater to its worldwide audience of over 300 million subscribers.</li><li>The company is implementing changes like providing more information on titles, visible shortcuts, personalized recommendations, a cleaner design, and a generative AI search tool to enhance user experience.</li></ul>

Netflix has a new cure for decision fatigue

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