Netflix will introduce AI-generated ads in 2026 for its ad-supported plans, playing during shows or when users pause.The streaming service, known for its ad-free model, is shifting towards ads to increase revenue and adapt to changing market demands.Netflix has previously utilized AI in features like regional search and is expected to continue exploring AI-driven innovations.As Netflix evolves, subscribers may need to adapt to the possibility of ads or consider upgrading to ad-free plans amid rising subscription costs.