<ul><li>Streaming video services are experiencing more customers pausing their subscriptions instead of canceling.</li><li>Data shows that a significant percentage of subscribers who cancel end up rejoining the same service within the year.</li><li>The habit of pausing and resuming subscriptions helps to reduce the overall rate of customer defections in the streaming industry.</li><li>While the Federal Trade Commission has implemented a 'click to cancel' rule, streamers are more likely to offer incentives to retain customers rather than rely on the rule.</li></ul>

Netflix, Hulu, and Amazon Prime Video subscribers are hitting 'pause' instead of canceling altogether

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